40 pages • 1 hour read
Darren Hardy ridicules get-rich-quick schemes. Success, he believes, takes effort, but the right work, correctly and consistently applied, will lead relentlessly toward success. As someone who has been at the heart of the self-improvement world for decades, Hardy says he has seen nearly every success system, has interviewed “thought leaders” in the success marketplace and tested their theories, and extracted the parts that work best. He achieved his own success by following the principles that he teaches in the book.
Hardy was raised by his single father, a tough disciplinarian who coached college football and later owned a company. Hardy’s dad gave him and his siblings daily lists of chores. He expected good schoolwork, tolerating no absences from class “unless we were actually puking, bleeding, or ‘showing bone’” (2). Hardy’s father believed that, to outperform an opponent, a person must simply work harder. By age 18, using this principle, Hardy was earning six figures; by age 24, he owned a company with a revenue stream of $50 million.
As Hardy writes: “The Compound Effect is the principle of reaping huge rewards from a series of small, smart choices” (5). By working consistently, day after day in small, positive ways, a person can accrue great success over time. People often miss out because small choices initially don’t show up as big successes.
An example is the “Magic Penny” option: You’re offered either $3 million now or a penny today that doubles every day for a month. By day 20 the person who chose the doubling penny has gained only $5,000. By day 31, the penny has grown to over $10 million.
Hardy then provides the following example: Three friends each earn about $50,000 a year; each is mildly overweight. Larry likes to complain, and he makes no efforts to change his life. Scott embarks on some small changes—walking a mile, eating 125 fewer calories, reading 10 pages of a good book, and listening to inspirational audio during his daily commute. Brad gets into cooking delicious treats, watching more TV, and enjoying an extra alcoholic drink each week. Months go by, and there’s no visible change between them. By month 31, though, Scott is slender, and his reading has helped him gain a promotion; Brad is much heavier, unhappy at work, and struggling with his marriage. Larry is the same, except somewhat more bitter.
Mildly bad habits can cause a negative “ripple effect.” Brad’s mild overeating makes him feel sluggish in the morning; he’s cranky, less effective at work, and no longer has the energy to go on walks with his wife. Feeling the worse for all this, he eats more and watches more TV. His wife, alienated, spends more time at work and with friends, and men begin flirting with her. In short, “the small choices he made on a daily basis created a ripple that wreaked havoc on every area of his life” (11).
Because the Compound Effect takes time to bear fruit, most people overlook it. The US, a wildly successful nation, has lately grown complacent, and its people have lost much of their respect for effort and work as the key to success. Great empires have done the same and fallen away. In that sense, “nothing fails like success” (14).
People watch a lottery winner jumping up and down on TV, and they want that experience for themselves, but they don’t see the millions who bought tickets and lost. The odds for success are roughly zero. Persistent hard work, on the other hand, will bring success—not right away, but in great amounts.
The book’s opening passages present the theory that small improvements, applied in a consistent manner, lead to big benefits. This theory underlies all that follows.
Hardy discusses his career as “the central curator of the success media industry” (xii). This refers mainly to his eight years as the publisher of Success magazine. Hardy considers himself an authority on the personal-improvement marketplace, and his books have been bestsellers—The Compound Effect has sold more than one million copies. None of this guarantees that Hardy’s system will work for everyone; readers must decide for themselves whether it’s appropriate for them.
Hardy’s Compound Effect takes the principle of hard work and reshapes it into small, deliberate, positive steps taken consistently. Instead of victory through exhaustion, Hardy explores how one can achieve Success Through Consistency.
The Compound Effect is based on the principle of compound interest: A regular, small sum saved at interest, over years and years, slowly builds up until one day it’s a very large stack of money. Compounding works slowly, but the sum builds up faster and faster, multiplying its interest rate onto the earnings from previous interest payments, until the few hundred dollars of earnings in the first year becomes tens of thousands of dollars of earnings many years later on a base of hundreds of thousands or more.
Making the changes that establish a slow-and-steady rate of growth requires a set of skills explained in the book’s succeeding chapters. Hardy is a stickler for precision, and he coaches like a personal trainer, exhorting readers to overcome the urge to slack off and do the hard thing. The advantage of the book’s technique is that the hard thing, done right, is fairly easy after all.
The rest of the book consists of specific techniques for increasing the effectiveness of our habits.
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